Focus on Benefits
Visual Design + Optimization
LeanKit is an enterprise kanban application designed for engineers. During my time working at CROmetrics I helped them focus on presenting the benefits of their software in order to guide people through the decision making process and increase conversion.
LeanKit has a lot of content. Loads of benefits, knowledge, and social proof. As a designer it’s easy to take a look at a page with lots of content and want to start taking things away. But cutting content isn’t always the best solution.