Visual Design + Optimization
Earnest is a technology-enabled lender offering low-interest personal loans and student loan refinancing. They use a more holistic approach to lending, looking beyond a traditional credit score to obtain a complete financial profile for each applicant. While working at CROmetrics, I helped them optimize the loan application experience to achieve higher conversion rates.
Designing finance applications can be a tricky task. Providing enough information to educate people without overwhelming them with a lot of text and numbers isn’t easy. In addition, no one likes filling out online forms. But getting people approved for loans without some kind of form is pretty much impossible. The biggest challenge with this project was making sure to set the bar high enough. I wanted the end product to not just be less painful. I wanted it to be pleasurable.