I’m a UX designer, working to improve product experiences for users people.

  • I've done work for

Case Studies

Home Buying UX Improvement

Who Openn Negotiation
What Research, Strategy, UX Design, Visual Design
Result Simplified online home buying experience for increased trust

Remote Oral Exam Design

Who The American Board of Radiology
What User Experience, Visual Design
Result Remote web experience for a previously in-person exam, still in use today

Thank You Page UX Improvement

Who A Place For Mom
What UX Design, Visual Design, Development, Testing
Result Redesigned thank you page for 15% increase in referred leads

Product Configurator Feature

Who Motion Industries
What UX Design, Visual Design
Result Configurator feature for better product search

Health Care Certification Product

Who deverus
What Research, UX Design
Result New product exploration for potential added revenue stream

Benefits Page Improvement

Who LeanKit
What UX Design, Visual Design, Testing
Result Long-form benefits page for 11% increase in conversion

Testimonials

“I worked very closely with Alex for over a year and a half and was always impressed at the high level of consideration Alex brought to all his work. He thinks through all angles of a design challenge and is able to work through the ambiguity of a project to suss out the right solution.”
Cat BattsonSlide UX
“One of Alex’s best traits was that he’s very willing to listen and learn. He had a great deal of empathy for his users. While keeping in mind to be a user’s advocate, he always exhibited a friendly attitude towards working with PMs and engineers to collaborate on designs, product reqs, etc.”
Kai Hodeverus
“Alex is a talented designer that not only creates clean experiences but can also put his designs to the test and prove its value.”
Brady OwenA Place For Mom
“Alex is also a champion of community within our larger design and research team. He started a Friday casual chat topic that is lighthearted but also helps our team get to know each other and build stronger relationships.”
Anna WieserAmeritas
“If you want a thoughtful, consistent, hardworking, positive, creative and thorough designer, then Alex is a great choice.”
Shawn Rucksdeverus
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Writing

  • Design
  • UX

Have a Hard Time Letting Things Go?

That might make you a better designer.

  • Self-Improvement

Fail Forward

The only failure you should be ashamed of is the one you let defeat you.

  • Optimization
  • UX

Dear Goorin Bros

Some Unsolicited Advice from a Conversion Rate Optimist.

  • Design
  • Life

Design Is Not My Life

…and I say that’s a good thing.