New Product Launch
Visual Design + Optimization
Pebble is the maker of the first smartwatch. While working at CROmetrics, I had the privilege of helping them introduce a new line of products to the world.
Unlike projects I had worked on previously, this campaign was for a product that wasn’t for sale yet. It was being crowdfunded on Kickstarter and wouldn’t be released for months. So the goal was to motivate users to go back the products on Kickstarter. It was all about building hype.